Digital Marketing Departments Management

What will your marketing department look like in 6 months?

You have highly qualified specialists, contractors and agencies who are motivated to improve the result from month to month

As part of the REOM, you will master a unique system for selecting specialists:

Search for the most promising candidates

Defining professional skills using tests and questions

Creation of a system of motivation for work and payment for results

Forming a list of contractors and subcontractors to perform non-core work

The marketing department will systematically carry out the tasks set and exceed the plans

You will have:

Weekly meetings on marketing tasks

Transparent reporting system

All tasks will be conducted in a single space

The system of adaptation of new specialists

WIKI of the marketing department with a detailed description of all processes

Any employee can safely transfer work and go on vacation — the quality will not suffer

A unique offer on the market

We will investigate in detail:

Your current and potential audience

Properties and growth points of your product

Marketing your competitors

Properties of your competitors’ products

Hidden areas for your customers’ reactions

And formulate the strongest USP on the market that will be able to sell your product or service even without advertising

Transparent reporting with data on the number of sales from marketing activities

We will set up:

A system of work plans for the marketing department for a year, month and week

Automatic reporting on each marketing channel

Transmission of end-to-end analytics data (amount and number of transactions) in automatic mode with an accuracy of 90%

Sites that sell materials and presentations that you are proud of

DMDM technology includes:

Content Quality checklists

Content Design Checklists

UX/UI Checklists

Methods for assessing the quality of Usability

Technical specifications for the design of materials

The structure of selling sites and landing pages

Ad Scripts

Best production practices over the past 12 years

Your packaging will be perfect

Automated advertising

Based on more than 100 projects and more than 1,000,000 attracted leads, we have developed win-win technologies for working with advertising campaigns for all types of businesses that allow you to manage not applications, but sales of your product

We will launch:

Google Ads

SEO optimization

RTB advertising

Shorts and Reels formats

Instagram ads

Facebook ads

Integration with influencers

Sales on marketplaces

YouTube channels

CPA networks

Your own blog

+ access to information on international traffic sources for international companies

Automatic funnels in chatbots and unique content marketing

With the help of lean production technologies, you will launch an entire factory that will generate content for your social networks on a daily basis. You can also set up automatic chains in chatbots and for email newsletters

To attract primary customers

Increase the conversion rate to a deal

Raising the average check

Additional sales to current customers

Increase the loyalty of the customer base

Digital marketing department management is a comprehensive development of the marketing system in your company in 9 main areas

Strategy level

Unit Economy

Building a profitable economic model of confident and inevitable growth

Consumer Journey

Mapping user behavior from the moment of need to multiple purchases

UVP

Formation of the strongest offer in the market

Level of tools

Ads systems

Creating a system of lead generation from all possible sources of paid and free traffic based on competitive analysis and best practices

Analytics

Launching the process of inevitably improving the quality of user touch chains: from advertising creatives to mailing chains using data based on the company’s profit volume

Automation

Reducing the risk of the human factor through the introduction of automation systems: advertising, mailings, A/B tests, reports

Team level

Hiring

Formation of a reliable pool of specialists, contractors and agencies in the office and outsourcing

Motivation

Creation of motivation models for contractors, designed for the ultimate responsibility of the contractor for the implementation of tasks

Management

Speeding up the process of making key decisions, reducing the number of inaccuracies in the execution of tasks and increasing the productivity of the internal team and external contractors

We manage all 15 areas of digital marketing

Internet Marketing

Traffic Management

Copywriting

SEO

Web Analytics

Targeted Advertising

Facebook

Instagram

YouTube

Google Ads

Google Analytics

SMM

CPA Marketing

Bloggers

Marketplaces

Among the OUR employees there are only certified specialists who regularly study and improve their qualifications

Build an effective marketing department

Do you want to build effective marketing in your company? Creating a marketing department is not an easy task that can be solved only with special knowledge and skills.

UR-Marketing works according to the system of a unique workshop on building a marketing department from Convert Monster. In the process, we create an effective marketing department and build business processes in it. The technology was developed based on the experience of creating more than 40 marketing departments and more than 2,100 cases of the Convert Monster marketing agency. These technologies have already been implemented in hundreds of businesses and have helped solve the problem of scaling and systemic revenue growth through marketing.

The system is suitable for:

• Current managers who want to make the management of the marketing department more effective;
• Owners of large and small companies who want to increase sales;
• Heads of the marketing department and marketing directors (CMO, HOM).

Building a marketing department

As part of our work, you are assigned the head of the marketing department, a professional marketer with experience in building marketing departments. Together with him, you digitize your business in terms of investments in advertising and performers, build a marketing strategy, hire specialists to implement it, conduct adaptation and training, implement regulations, reports, regular management to control processes, introduce new advertising channels, fix weaknesses and focus on key actions for revenue growth.